Spraying your advertising everywhere isn’t a guaranteed way to win… it’s a guaranteed way to burn money.
It’s also a common way to approach marketing.
Sure, putting your ads out everywhere can raise brand awareness. But what’s the point in getting noticed by the wrong audience?
I recently met a colleague at an event who told me that the spray-and-pray method helped his company go from 60-70% annual growth to a little over 100% annual growth.
At the same time, their marketing spend increased 13 X.
So, they were growing but losing more money than ever.
This is one of the worst ways to market, because you’re hitting too many irrelevant people.
Instead, spend the time to figure out who your target audience is and where you can reach them. Here’s an article that can help you with this.
Fine-tune your messaging to really resonate with specific customer segments you want to target.
And once you’ve found a strategy and channel that works well for you, double down on it.
This is how you grow without over-spending.
Hit up my team if you need some guidance with this.
I promise the results will be worth it.
Cheers,
Neil
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