Stella Artois “David & Dave: The Big News” Super Bowl Teaser Campaign
- Campaign: David & Dave: The Big News
- Product: Stella Artois beer
- Celebrity Endorsement: David Beckham
- Target Audience: Super Bowl viewers, general beer consumers in the US
- Goal: Drive brand awareness and sales, position Stella Artois as a premium beer, leverage Super Bowl viewership, and generate pre-game buzz through a teaser campaign.
- Key Element: Humorous and intriguing teaser campaign centered around the mystery of David Beckham’s long-lost twin brother.
The Mystery of the Other David: Stella Artois’ Super Bowl Teaser
Stella Artois’ Super Bowl LIX campaign, “David & Dave: The Big News,” starring David Beckham, launched with a clever teaser film designed to pique viewers’ curiosity before the big game.
The short teaser video opens with Beckham walking up to a bar to pick up a fresh glass of Stella Artois. As he sits down to join his parents, they drop a bombshell: he has an identical twin brother, separated at birth.
The humor is amplified by the parents’ inability to recall which son is which in baby photos, adding to the absurdity of the situation. The teaser ends with Beckham holding the two photos, hinting at a quest to find his twin in America. This setup creates intrigue and anticipation for the full commercial, which will air during the Super Bowl.
The campaign cleverly leverages Beckham’s established relationship with Stella Artois and his global recognition. By introducing a mystery and a humorous family dynamic, the teaser aims to capture attention and generate social media buzz in the lead-up to the Super Bowl.
This strategy allows Stella Artois to maximize its exposure and connect with a broad audience. The campaign is less about Beckham directly endorsing the product and more about creating an entertaining narrative that ties back to the brand.
