Summary
- Campaign: “Whassup?”
- Product: Budweiser Beer
- Target Audience: Young adult males Goal: Increase brand awareness, boost sales, and create a cultural phenomenon.
- Key Element: Iconic and repetitive “Whassup?” greeting exchanged between friends, becoming a viral catchphrase.
- Aired During: Super Bowl XXXIV in 1999
A Cultural Phenomenon: The Budweiser “Whassup?” Ad
The 1999 Budweiser “Whassup?” commercial, aired during Super Bowl XXXIV, became a cultural phenomenon. The ad featured a group of friends on a call, each greeting the others with a resounding “Whassup?” in a deep, gravelly voice. The repetitive nature of the greeting, coupled with the unexpectedness of each voice, created a humorous and memorable viewing experience.
The “Whassup?” greeting quickly transcended the boundaries of the commercial, becoming a viral catchphrase. It was used everywhere – in everyday conversations, on television shows, and even in political campaigns. The ad’s success can be attributed to its simple yet effective concept, its memorable tagline, and its cultural resonance.
The “Whassup?” campaign was a testament to the power of word-of-mouth marketing and the impact of viral content. It solidified Budweiser’s position as a leading beer brand and remains one of the most iconic Super Bowl commercials of all time.
