Summary
- Campaign: HUNGER ACHHE ACHHON KO BADAL DETA HAI
- Brand: Snickers India
- Product: Snickers Chocolate Bar
- Celebrity Endorsement: Sonam Kapoor
- Target Audience: General Public in India
- Goal: Position Snickers as a solution to hunger-induced mood swings
- Key Element: Humorous portrayal of Sonam Kapoor’s personality when hungry
A Hungry Diva, A Hilarious Ad: Snickers India’s 2014 Campaign
Snickers India’s 2014 campaign featuring Bollywood actress Sonam Kapoor was a humorous take on the global tagline “You’re Not You When You’re Hungry.” The Indian adaptation, “HUNGER ACHHE ACHHON KO BADAL DETA HAI,” perfectly captured the essence of the campaign.
The ad showcased Sonam Kapoor in a humorous and exaggerated manner, portraying her as a demanding diva when hungry. She is seen throwing tantrums, being rude to her friends, and behaving in an uncharacteristic manner. However, after consuming a Snickers bar, she instantly transforms back.
The campaign successfully leveraged Sonam Kapoor’s popularity and her on-screen persona to create an entertaining ad. By highlighting the negative effects of hunger and positioned Snicker as a solution to hunger-induced mood swings.
