Snickers “Marilyn” Super Bowl 50 Commercial: A Summary
- Campaign: “You’re Not You When You’re Hungry” (Marilyn Monroe)
- Product: Snickers candy bar
- Target Audience: Super Bowl viewers, general snack consumers
- Goal: Reinforce the “You’re Not You When You’re Hungry” campaign message, generate laughs, and drive brand awareness.
- Key Element: Humorous transformation of Marilyn Monroe into Willem Dafoe, culminating in an funny moment.
Hunger Gets Hilariously Out of Hand: Snickers’ “Marilyn” Ad
The Snickers Super Bowl 50 commercial, “Marilyn,” took the brand’s established “You’re Not You When You’re Hungry” campaign to a new level.
The ad opens on a film set, where “Marilyn Monroe” is about to film her iconic subway grate scene. However, hunger has turned her into a cranky Willem Dafoe. He’s irritable, demanding, and generally unpleasant.
Dafoe’s performance is intentionally over-the-top, emphasizing the idea that hunger can drastically alter one’s personality.
Dafoe, still in character as “Marilyn,” briefly flashing the entire film crew. This shocking and unexpected moment is played for comedic effect, highlighting the extreme lengths to which hunger can drive someone.
The ad’s humor stemmed from its bizarre premise. The commercial successfully reinforced the “You’re Not You When You’re Hungry” message in a memorable and attention-grabbing way, generating significant buzz and social media conversation.
