Summary:
- Campaign: Samsung Galaxy Book4 Series Launch
- Product: Samsung Galaxy Book4 Series AI-Powered PCs
- Target Audience: Tech-savvy professionals, students, and creative individuals in Bangalore.
- Goal: To promote the Galaxy Book4 Series, emphasizing its AI features, sleek design, connectivity, and battery life, with attractive financing and discounts.
- Key Element: Focus on AI-powered features, thin & light design, connectivity, battery life, and affordability with financing options.
- Placement: Times of India, Bangalore edition, Main Page (prominent placement)
The Ad
The Samsung Galaxy Book4 Series print ad focuses on the key features and affordability of the AI-powered laptops. The ad highlights the following:
- AI-Powered PC: The primary focus is on the AI capabilities of the Galaxy Book4 Series, suggesting intelligent performance and enhanced user experience.
- Thin & Light Metal Body: Emphasizes the sleek and portable design, appealing to users who value style and convenience.
- Personalized AI Ecosystem: Highlights the user-centric AI features, possibly referring to customized settings and intelligent assistance.
- Multiple Ports for Connectivity: Promotes the versatility of the laptop for various peripherals and devices.
- Rated #1 in Laptop Battery Satisfaction: A key selling point, indicating long-lasting performance and user satisfaction.
- Affordability:
- Starting at ₹2709/month (suggesting easy EMI options)
- Bank cashback up to ₹12000
- Up to 24 months financing
- Up to 10% student discount
The ad effectively combines technical specifications with financial incentives to appeal to a broad range of consumers in India.
