Summary
- Campaign: HUNGER ACHHE ACHHON KO BADAL DETA HAI
- Product: Snickers Chocolate Bar
- Celebrity Endorsement: Rohit Shetty
- Target Audience: General Public in India
- Goal: Position Snickers as a solution to hunger-induced mood swings
- Key Element: Humorous portrayal of Rohit Shetty’s personality when hungry
A Hungry Director, A Hilarious Ad: Snickers India’s Latest Campaign
Snickers India launched a hilarious ad campaign featuring the renowned filmmaker Rohit Shetty. The campaign, based on the global tagline “You’re Not You When You’re Hungry,” cleverly adapted it to the Indian context with the Hindi tagline “HUNGER ACHHE ACHHON KO BADAL DETA HAI”.
The ad showcased Rohit Shetty in a humorous light, portraying him as a car instructor, making the driver stunt his way through the streets and onto a ship. However, once he consumes a Snickers bar, he becomes his usual calm and composed self.
By featuring a well-known and beloved personality like Rohit Shetty, the Snicker wanted to resonate with the Indian audience. The ad’s humorous tone made it a exciting watch, generating significant buzz and positive sentiment for the brand.
