Summary
- Campaign: Never Skim an ERDINGER
- Product: ERDINGER Weissbier
- Celebrity Endorsement: Jürgen Klopp
- Target Audience: Beer drinkers, particularly those who appreciate quality craft beers
- Goal: Promote the proper way to pour and enjoy ERDINGER Weissbier
- Key Element: Humorous and engaging approach, featuring Jürgen Klopp’s charismatic personality
A Perfect Pour with Jürgen Klopp
ERDINGER Weissbräu’s “Never Skim an ERDINGER” campaign, featuring Liverpool FC manager Jürgen Klopp, has been a major success. The campaign emphasizes the importance of pouring the beer correctly, ensuring that the creamy foam head is preserved.
The ad features Klopp in a pub, instructing a bartender on the proper way to pour an ERDINGER. He humorously compares skimming the foam to eating fish and chips without the chips, highlighting the essential role of the foam in enhancing the taste and experience of the beer.
This campaign has been instrumental in educating consumers about the unique characteristics of wheat beer and the importance of pouring it correctly. By associating the brand with a beloved figure like Jürgen Klopp, ERDINGER has successfully strengthened its brand image and increased its market appeal.
