Summary:
- Campaign: Kinley “Boond Boond Mein Vishwas” (Trust in Every Drop)
- Brand: Kinley (Coca-Cola India)
- Product: Bottled Drinking Water
- Ambassador: MS Dhoni, Former Indian Cricket Captain
- Goal: Reinforce Kinley’s brand image of trust and purity
Dhoni: A Pillar of Trust
Coca-Cola India’s Kinley bottled water brand tapped into the immense trust held for cricketer MS Dhoni with their “Boond Boond Mein Vishwas” campaign.
This campaign highlights the importance of trust and positions Kinley as a reliable source of hydration.
A Journey Built on Belief
The ad campaign features a heartwarming montage showcasing MS Dhoni’s cricketing journey.
We see glimpses of those who believed in him throughout his career, from his early days as a wicketkeeper to his captaincy of the Indian national team. The underlying message is that Dhoni’s success stemmed not just from his own talent, but also from the unwavering trust placed in him by others.
Kinley: A Brand You Can Trust
The ad cleverly connects Dhoni’s story of trust with Kinley’s brand message. Just as Dhoni’s achievements were built on the foundation of trust, Kinley assures consumers that they can trust the purity and quality of every drop of their bottled water.
Dhoni’s Endorsement: A Winning Formula
MS Dhoni’s association with Kinley strengthens the brand’s message of trust. Dhoni’s reputation for calm leadership and reliability aligns perfectly with Kinley’s image as a dependable source of hydration. This campaign effectively leverages Dhoni’s star power to connect with consumers on an emotional level.
