Summary
- Campaign: Luxor Highlighter Campaign
- Product: Luxor Highlighters
- Target Audience: Students, professionals, and anyone who uses highlighters for studying or work
- Goal: Showcase the versatility and effectiveness of Luxor Highlighters in a creative and memorable way.
- Key Element: Innovative use of copy and highlighting to create unique portraits of historical figures.
A Stroke of Genius: Luxor Highlighter Campaign
The 2008 Luxor Highlighter campaign, crafted by Leo Burnett, was a stroke of genius. Instead of simply showcasing the product’s features, the campaign focused on demonstrating its unique capabilities in a truly innovative way.
The ads featured full-page copies of historical information about renowned figures like Che Guevara, Adolf Hitler, and Charlie Chaplin. However, the real magic lay in the highlighting. Using Luxor Highlighters, the copy was artfully highlighted to reveal the distinct facial features of each historical figure within the text itself.
This clever execution not only showcased the effectiveness of Luxor Highlighters but also created a powerful visual impact. The ads were not merely advertisements; they were pieces of art, prompting viewers to pause and appreciate the ingenuity of the concept.
The campaign garnered widespread acclaim, winning several international awards and accolades. It successfully elevated the Luxor brand from a simple stationery item to a tool for creative expression and artistic exploration.
