Summary
- Target Audience: Land Rover Owners (Existing and Potential)
- Campaign Goal: Highlight the towing and off-road capability of Land Rover vehicles
- Media: Print (Newspapers)
- Location: United Kingdom
- Agency: Rees Bradley Hepburn (RBH)
This award-winning campaign, created by Rees Bradley Hepburn (RBH), aimed to showcase the impressive pulling power and off-road prowess of Land Rover vehicles, specifically the Defender.
The year 2007 saw the launch of this campaign in the United Kingdom. While print ads are no longer the sole advertising method, this campaign demonstrates how a simple concept with strong execution can leave a lasting impression.
The campaign relied on a single, powerful word: “More Pull.” This short, direct statement left little room for misinterpretation and effectively communicated the Land Rover’s advantage.
Overall Impact
The “More Pull” campaign was a success, garnering recognition within the advertising industry. It effectively communicated the Land Rover’s towing and off-road capabilities in a clear, concise, and visually striking manner.
