Top Ad Campaigns in Electronics to Inspire and Inform

Unpack the Strategies Behind Award Winning Electronic Ad Campaigns

Get ready to go behind the scenes of some of the most talked-about electronic industry ad campaigns. Each example is carefully chosen to showcase a unique approach, target audience, or marketing objective.

Learn from the masters, deconstruct their winning strategies, and find inspiration for your own advertising endeavors.

Statistics and Ad Spending:

  • Global advertising spend in the electronics industry: According to Statista, the global advertising spend in the electronics industry is expected to reach $173.7 billion by 2025.
  • Growth of digital advertising: Digital advertising is the fastest-growing segment of the electronics industry ad market, with a projected CAGR of 10.9% from 2020 to 2025.
  • Biggest ad spending companies in the electronics industry: Samsung, Apple, LG, Sony, and Panasonic are among the top five electronics companies in terms of global advertising spend.
  • Consumer electronics major Samsung India Electronics’ advertising promotional expenses increased 7% (Rs 185 crore) to Rs 2797.9 crore for the fiscal ended March 2022.