Summary
- Campaign: Amul celebrated the sensation created by British pop band Coldplay during their performance in India.
- Target Audience: Coldplay fans in India, music enthusiasts, and the general public.
- Impact: The ad aimed to capitalize on the buzz surrounding Coldplay’s presence in India, connecting Amul with a popular cultural event and demonstrating the brand’s ability to stay relevant with younger audiences.
Campaign Details
Amul, known for its timely and witty topical ads, joined in the excitement surrounding Coldplay’s performance in India. The ad cleverly played on the title of Coldplay’s popular album “Viva la Vida,” transforming it into “VIVA LA VINDIA!” This instantly recognizable phrase connected the band’s global fame with their impact on the Indian audience.
The tagline “Amul YELLOW!” further reinforced the connection to Coldplay by referencing their hit song “Yellow,” which is widely recognized and loved. This simple yet effective tagline added another layer of meaning to the ad and strengthened its association with the band.
The ad resonates strongly with Coldplay fans in India, as well as the broader music-loving public. It demonstrated Amul’s ability to tap into current cultural trends and connect with a younger demographic.
